Criterium was founded by Laura in 2014, in order to help brands understand the rapidly changing world of community and influencers.
She has more than nine years' experience working as a journalist, community manager, editor, and digital strategist. Laura's passion is in helping brands develop a social purpose and producing digital social experiences.
When not in the office, Laura can be found out on her bike participating in ultra endurance races.
Social & digital producer with over 8 years of experience in campaign strategy, project management, social media community engagement, eCRM, and digital content development and design.