A criterium, or crit, is a bike race held on a short course, often run on closed-off city centre streets. It is a fast pace, high energy race that requires riders to negotiate corners at speed, while being smart and tactical.

The qualities of the crit have inspired our philosophy and sits and the centre of everything we do. Whether its brand consultancy, insight reports, content strategy, or creative campaigns, we believe in bringing together a small agile team of bright people based on the needs of your business, to tell compelling stories driven by insight and delivered in the right context.